Making the Most of Your Retail Space
Look around, are you making the most of your <a title=Retail space at Royal Commercial! Href=http://www.royalcommercialcorp.com/resources/retail-space.php>retail space</a>? Where do you currently have your merchandise placed? Are you taking advantage of every little piece of room in a balanced way or could your inventory be suffocating when you don’t even realize it? Even if you have the smallest table at a craft fair or a space the size of a closet at your local mall, there are great ways to make sure you are utilizing all of your retail space in a balanced and attractive way to buyers.
Reinventing Your Space
If you are bored with your <a title=Retail space at Royal Commercial! Href=http://www.royalcommercialcorp.com/resources/retail-space.php>retail space</a>, likely others who see it will be too. It’s so important in sales to act like your retail space is new and exciting every day, even though you know every square inch of it very well. Here are some ways to reinvent your space.
• Don’t pack it so full that shoppers cannot find what they are looking for, like being in a spice market; it’s hard to even know where to begin. It can be overwhelming to each of your senses and make you want to turn on your heel and walk out from system overload. If you make it hard for your customers to find what they are looking for, or really see what it is that you are selling, you will turn people away instead of drawing them in.
• Are you still trying to sell certain items year after year and the same ones never seem to move? They are obviously not selling and you need to a)move them to a new location in your store, b)stop selling them or c)reinvent their image with signs, fresh packaging or sell them at an extreme discount.
• Customers are far more likely to purchase something if they know the price right then and there, instead of you hoping they will love your product so much that they will buy it regardless of the price, or perhaps you think if advertise the price on the item it will scare people away. There are a lot of products out there and a lot of stores, customers will just move on if they have to work too hard to purchase something. The real trick is making it easy to purchase your product.
• Clean white space is always appreciated. It looks bad to have empty shelves, but it can look really nice to have balanced white space. For example, it’s great to have plenty of open space between racks of clothes and minimal amounts of each item of clothing on each rack, with the other sizes in the back storage room, not everything crammed into one area.
• Don’t spend more than you can to make it look good. Your retail shop doesn’t need fancy, expensive décor and fixtures to make your products look great. Some of the best shelves and decorations are made by hand or found in the Goodwill.
Get creative and re-think your space! Once you start making the most of your retail space, you will find that you will like what you are selling a lot more and and so will your customers.
About the author: Melissa Peterman is a web content specialist for Innuity For more information about retail spaceGo to Royal Commercial.
Article Source: ArticlesBase.com - Making the Most of Your Retail Space